Urban Building

Case studies

Tavia MD's past clients and her story with them.

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THISIS50

Thisis50 Viewership Skyrockets to More Than One Million Views!

Tavia MD had success obtaining interviews from up-and-coming musicians and the G Unit group members when she joined Thisis50 in 2015. In only 6 months, she was able to make contact with Cardi B, Waka Flaka, Tami Rivera, Cyn Santana, and other hot artists and reality TV personalities. Tavia constantly hired A-List celebs and viral musicians like TI and Jeezy over the course of one year.

During the pandemic, Tavia oversaw the Thisis50 social media accounts and developed the IGTV series. Thisis50 had a total following of over 200k people at that time. With the help of Tavia, the page exploded in popularity with a total of 807k followers in just 18 months. Interviews that Tavia personally organized have racked up over a million views, and she's secured movie and television program coverage on Press Junkies.

Lightskin Keisha

Actor and Rapper Lightskin Keisha successfully launches her EP Clones.
 

​Lightskin Keisha was in New York during quarantine filming the hit STARZ series, Power Book II - Ghost. Keisha and her team, Stream Cut, were considering releasing her EP Clones but needed additional help with advertising. Stream Cut then reached out to Tavia MD to assist in bringing popularity and awareness. With the pandemic still transpiring, Tavia MD managed to schedule remote meetings which greatly contributed to the success of Clones.

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Lightskin Keisha’s Highlights:

Atlanta’s Top Ten Emerging R&B

EP Debuted #10 on Billboard Hip-Hop Charts

Press Run in NYC via Zoom for BET, MTV, Music Choice, and VEVO

Belaire Sponsored Tastemakers Dinner + Listening Event

Revolt Commercial

MTV Women in Rap Takeover

IG Live Interviews with DJ Whookid

Lip Service with Angela Yee

Press Placements:

Hip Hop Weekly, ABC News Radio, XXL Mag, Revolt TV, Hot New Hip Hop, Hype Hair, Elevator Mag, Thisis50, The Source

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Renni Rucci’s Highlights:

Rolling Out AM

Curated Playlist for Tidal by Artist

IG Live Interviews with HeadKrack and DJ Whookid

Lip Service with Angela Yee

Virtual Meet & Greet with Vevo, Music Choice, and Bet

Participated in AMPD Official Performance Segment

Participated in South by Southwest Official Digital Stage

Press Placements:

Hip Hop Weekly, Hot New Hip Hop, Revolt TV, The Source, Rolling Out, Genius, Global Grind, Lyrical Lemonade, Hip Hop DX

Renni Rucci

Rapper Renni Rucci Releases Single Featuring Kevin Gates

In 2020, Renni Rucci and her team, Wolf Pack, released the single Hands On Ya Knees featuring Kevin Gates. After the success of her previous album, QuickTape, Wolf Pack, decided to reach out to Tavia MD to gain widespread publicity for her latest single. Although Tavia’s collaboration occurred during the pandemic, she was still able to provide additional support and advice for Renni Rucci to gain media attention.